One of the best ways to get your business out there is by posting on Instagram. This social media platform has more than 500 million active monthly users and it's only getting bigger. If you're thinking about using Instagram for your business, these are some great guidelines for what types of posts work well on the platform. There are a variety of different posts that can be very successful depending on your target audience. If you're looking for some ideas on what to post on Instagram to increase engagement with your followers, then this blog post is for you.

Make announcements about new products.

Make announcements about new products or business milestones to your followers. If you have something important that is happening with your company, it's a good idea to post on Instagram so that people know what is going on and feel like they're part of the experience. Once you have an announcement to make, come up with some quality images related to it to post.

Another great idea for Instagram is to share some statistics and fun facts about your business with people who follow you on the platform. People like to learn something new, so this type of content can be really helpful because it shows that you're more than just a regular company trying to sell them something.

Showcase your employees.

If you have an employee that has done something awesome or gone above and beyond, then give them some recognition by posting a quality image about their accomplishment with a nice caption telling people why they're so great.

Another great way to get more engagement on Instagram is to host live video chats with employees or even your customers. People want to see what it's like working for a company and this type of post allows you to give them an up-close look into everything that makes your business successful. Live videos can include content where people can ask questions in real time, so they feel like they're part of the experience.

Have a look behind the scenes.

Using Instagram Stories is a great way to show people what it's really like working for your business on a daily basis. This feature allows you to make posts that only last 24 hours, so if you post something cool during the day then followers won't see it until they check their feed later in the day or even right before bedtime. Plus, since Instagram is all about showing people the behind-the-scenes of your business, this type of post tends to get a lot more engagement than simply uploading one quality photo. This can give followers insight into what it's like working for your company in real time and allows them to feel closer to you as well.

Write inspirational quotes. 

Another great idea for Instagram posts is to post a quote or even an inspirational message from someone in your business. This can include quotes that people can resonate with, so make sure you don't pick something too generic. If you have an employee who is inspirational, then create a post about what they do every day to motivate other employees. People like to be inspired and this type of content allows them to feel closer to the person who wrote it as well as your company as a whole.

There are a ton of famous quotes out there that can inspire people and give them life advice. Use quality images with inspiring or motivational words to help bring some positivity into your followers' lives. Make sure these words are powerful enough to make an impact with your followers.

Encourage followers to tag their friends.

To create more engagement and gain new followers, use the tag a friend option. This type of post allows people to take photos or videos with their friends that include your company's hashtags for a chance to be featured in your feed. This gives your account an upbeat feel by including quality images related to why it would be fun to tag a friend with your business's hashtag. People get excited when they try and guess which video or photo their friends are in so that they can tag them back for a chance at some fun swag. 

Another great idea for Instagram posts is to include a question or statement that encourages your followers to tag someone they know. This will encourage people to interact with the post, so asking them something in return will get more engagement as well as bring some of their friends into the mix. People like it when you ask questions because it makes them feel like they're being heard.

Cover an event relevant to your business.

Covering an event can be a great way to bring your followers into the action and allow them to feel like they're there. If you have an event that's coming up, then upload some quality images related to what it would look like if people were actually at this event. Post about events that are happening so people can get excited about what they're missing out on and to encourage them to attend in the future. 

Also, post about events that have already happened as well, so your followers feel like they were there even if it's been over for a few weeks or months. People love posts that allow them to be a part of something as if they're really there, so make sure you don't miss out. 

Conclusion.

The types of posts that work best for Instagram are different from what works on other social media platforms. If you're ready to start using Instagram as part of your marketing strategy, then the guidelines in this blog post should help you get started with some ideas about how and when to use it.  There are a variety of different posts that can be very successful depending on your target audience. We offer growth services that can also get your business off the ground. Try out our Instagram Growth Engine to get more followers on your account and grow your business. Our team will make sure your company reaches its sales goals through high-quality engagement from people interested in your brand. Get in touch today and begin your Instagram marketing journey.